As previously mentioned, there are numerous variables that we take into account when reviewing a bookmaker and deciding whether to recommend them or not. The ratings you see on this website are set by customers, not our impartial reviewers.
Our reviews of bookmakers are based on both our personal experiences and the opinions and knowledge of others. To better understand the rating and analysis for each specific bookmaker, we advise you to read each page in detail and the comments made by WhichBookie users.
It is crucial to learn as much as you can about a bookmaker before opening an account with them, if that is your intention. When making your decision, consider the following points.
1. Licenses
There are numerous bookmakers, but not all of them are reputable for various reasons. While there are always new bookmakers emerging, it can be challenging to determine if they can be trusted. You may feel more confident signing up with some of the top companies in the field.
If you reside in the UK, we recommend only betting with bookmakers who are licensed in the UK. Check whether the bookmaker has the appropriate license for other countries. This information should be visible on their websites, typically in the footer or “About Us” section.
If a bookmaker does not have a UK license, they may not comply with the regulations established by the UK Gambling Commission, which helps ensure online betting is safe and fair for players. You may not receive the same level of support in case of a dispute with a reputable betting site. In the sidebar of each bookmaker review, you can see the licenses held by each bookmaker.
2. Popularity
When searching for any bookmaker, you may come across many honest betting reviews made by websites. However, the comments of actual clients who have dealt with the bookmaker directly will give you the clearest idea of whether or not they are reputable.
Only clients who have experienced problems with bookies denying payouts, nullifying bets, or excluding them from promotions can inform bookmakers of these issues. Because of this, WhichBookie encourages all users to share their genuine thoughts and experiences with bookmakers in the section at the bottom of every page.
3. Site Elements
When reviewing a bookmaker, it’s important to take various factors into consideration, such as the terms and conditions of their offers. For example, you should check how much you need to deposit or wager to qualify for the promotion, if there are any wagering requirements, and how much bonus or free bet you’ll receive.
Another aspect to consider is whether the bookmaker offers regular promotions and specials to their existing customers. Examples of these might include Best Odds Guaranteed, Extra Places, Price Boosts, Bet & Get Offers, and Money-Back Specials.
Customer service is another important factor to keep in mind. Although you hope to never need it, it’s crucial to know the options available to you and how quickly you can get help if you do encounter any issues.
It’s also essential to check what payment methods the bookmaker accepts. If you prefer to use a specific payment method, such as an e-wallet like PayPal, Neteller, or Skrill, make sure that the bookmaker supports this option.
Finally, when betting on sports, it’s crucial to get the best odds possible. Since not all bookmakers offer the same odds, you should try to bet with those that do, as frequently as possible.
What sports or marketplaces are available?
Most bookmakers offer betting on the most popular sports such as rugby, tennis, golf, and football. However, it’s wise to ensure that the bookmaker offers odds on less well-known sports if you want to wager on them. Surprisingly, even though horse racing is the second most popular activity to wager on, not all online bookmakers that target the UK offer it.
It’s unlikely that you won’t find the sport you’re interested in at one of the more reputable bookmakers, but you might not always be able to find the specific market you want. Using bookmakers that offer more betting markets than others provides you with more options and a better betting experience.
Usability of websites/apps
Most certainly a matter of personal preference, although some websites are superior to others. With some, switching between sports, events, and markets is simple; yet, with others, finding the event may take more time than choosing which wager to make. Find a bookmaker that has a user-friendly app for when you’re on the go and a website that you feel comfortable using.
Read our bookmaker reviews carefully to decide for yourself which betting site is the best for you.
Why Check Out Our Bookmaker Reviews?
Our reviews provide information about a bookmaker’s services and whether they’re suitable for the type of betting you enjoy. Even if you’re confident in a bookmaker’s reputation and reliability, they may not offer the sports, markets, or betting offers you’re looking for. WhichBookie’s comprehensive research includes all of this information, so you have everything you need before registering an account.
We set up an account and use the website for each bookmaker we evaluate on WhichBookie. This involves making deposits and withdrawals, placing bets, contacting customer service, and utilizing all of the bookmaker’s online services. We then post our assessment of the bookmaker on WhichBookie.
How Does A Good Bookmaker Operate?
Different odds, sports, markets, betting offers, and levels of customer service are offered by bookmakers. While there isn’t a single bookmaker that is ideal for everyone, there are a few things you should keep an eye out for that should give you a good idea of whether or not they are worthwhile to consider using as a betting partner.
- A valid betting licence from a reputable source is imperative
- A wide selection of deposit & withdrawal methods
- Fast payouts
- Competitive odds
- Popular features such as Cash Out and Bet Builders
- Live betting features such as in-play stats and live streaming
- Security of customer funds and data
- A mobile app that is free to download and easy to use
- A variety of customer support methods & a knowledgable and responsive support team
- Regular betting offers and price boosts for existing customers
- A free bet club or loyalty scheme
